Liz Atherton is a veteran of the talent business with more than thirty years experience as the founder of one of the top talent agencies in the industry, as well as a tech entrepreneur.
Liz started her professional career as a project manager for a Fortune 10 company with world-wide engineering and product reach. However, she was always drawn to the entertainment industry having been raised by arguably the top jingle producer ever, Jodie Lyons. And while her dad would pull her into the studio now and again, Liz’s real interest was in streamlining the business behind the business.
Living in Austin during the heyday of Texas TV and Film production, Liz took her love of talent and technology and founded The Atherton Group (TAG) Talent Agency. TAG grew into one of the top boutique agencies in the U.S. (and one of the first in the world with an online presence). With operations in California, Texas, and Louisiana, and bookings worldwide, TAG consistently appeared in the top 1% list of IMDB’s “power” talent agencies.
Liz sold her interests in TAG in 2018 and founded EANK, Inc., an enterprise business-to-business system comprised of CastVoices, CastActors and ProductionJunction – soon to become the trifecta for securing work in the Film/TV and VO industries. CastVoices, the first vertical, is set to launch this spring as the new “home base” for VO talent, Agents, and Casting Directors.
Liz attended the University of North Texas graduating with a Bachelor of Science in Management with a major in Personnel Management and Organization Behaviour, and minors in Math and Psychology. She currently lives in Austin, Texas, and is the proudest mom of 4 amazing children who have grown up into successful, philanthropic adults, and a dog named Fish!
Liz Atherton - LinkedIn