Tuesday, May 24, 2022

Laura B. Whitmore, a veteran marketer of the musical instrument and audio industries, and founder of the Women’s International Music Network and the SHE ROCKS Awards coming up June 2nd, 2022




Laura B. Whitmore, Founder

The Women’s International Music Network™ (The WiMN) brings women from all facets of the music industry. The organization produces events, creates opportunities for performance and networking and works to bring the conversation around diversity in the industry into the forefront. The WiMN seeks to create a hub to connect women in all facets of the music industry and works to expose role models, events and educational opportunities that focus on women in music.

Founded in 2012 by Laura B. Whitmore, a veteran marketer of the musical instrument and audio industries, the Women’s International Music Network site (TheWiMN.com) hosts interveiws, news, events, and a community forum for women from all walks of the industry. In 2020 they will launch the new She Rocks Podcast, featuring interviews with women in music. 

Laura B. Whitmore is a graduate of Hofstra University with a B.S. in Music Merchandising and an M.B.A. in Marketing. As the marketing manager for Korg USA for 20 years, she was instrumental in marketing, PR and artist relations for the Korg, Marshall, and VOX brands. She was also editor of Korg’s ProView Magazine. Prior to that, she worked in the Direct Marketing department of CBS Records.

In 2008 Whitmore left Korg USA and founded Mad Sun Marketing, a boutique agency that specializes in marketing, PR, artist relations, event production, graphic design, and more for music and audio companies. Past and current clients of Mad Sun include Positive Grid, ArtistWorks, 108 Rock Star Guitars, Academic Superstore, Acoustic Amplification, Agile Partners, Breedlove Guitars, Colby Amplifiers, Dean Markley USA, Korg, KVRaudio, MusicFirst, Muse Research, NewBay Media, Notion Music, Peavey, SIR Entertainment Services, SIR Stage37, SoundTree, Sterling Audio, Take Me To The River, and more.

Today she is the Vice President of Marketing for Positive Grid, an innovative, forward-thinking music industry hardware and software company.

Whitmore was the editor of Guitar World’s AcousticNation.com and the creator of the GuitarWorld.com featured blog series, Guitar Girl’d. She writes regularly for industry media outlets including Parade.com, Guitar World, Acoustic Guitar, MI Professional, In Tune and more. Whitmore has hosted and moderated many workshops and panels at events such as NAMM, Digital Hollywood, and SXSW on the topics of women in music, marketing, PR, apps and music making, songwriting, and more.

In 2015 she and Brad Tolinski (former editor of Guitar World) launched a live event series called BackStory (backstoryevents.com) that is streamed live with major media partners like Guitar World, Parade.com and AOL.com. Guests have included Ringo Starr, Andy Grammer, Paula Cole, Orianthi, Colbie Caillat, Amy Lee, Ace Frehley, Roger Waters, Zakk Wylde, Tom Jones and many more.

Whitmore is a also a singer/songwriter and acoustic guitarist. She and her co-writer Jenna Paone will be releasing an album in 2020. She currently lives in Massachusetts and has two amazing children, Emma and Cole, and two sweet little dogs, Zillie and Luna.

National CPR and AED (Automated External Defribrillator) Awareness Week is June 1st through 7th. Janeane will be in conversation with a cardiac arrest survivor, Steven Munatones, and Dr. Shira Schlesinger.

According to CPR.Heart.org, back in 2007, the American Heart Association, the American Red Cross and the National Safety Council collaborate...