“Okay, who else is in Group 7? 🙋♀️ Sophia James totally broke the internet with her TikTok experiment — seven posts, and somehow we all ended up in the lucky one.
If you’ve been on TikTok lately, you’ve probably seen Sophia James’ posts blowing up your feed. She’s this indie artist who decided to outsmart the algorithm by posting seven videos in a row — and somehow, number seven became the magic one. Now, the rest is viral history.
If you’re in Group 7 too, let me know — tag us or drop a comment. And go stream her latest single ‘So Unfair’ — it’s the perfect soundtrack for anyone who’s ever wanted to beat the algorithm and win.”
How this all happened...
October 2025, Sophia James posted seven consecutive TikTok videos, each numbered (“post number 1”, “post number 2”, …, “post number 7”).
In the seventh video she says: “I have posted seven videos tonight — and this is the seventh one … this is a little science experiment … if you are watching this video, you are in Group 7.”
She says her intent was to test which video got the most reach (the algorithm)… “It always has been and always will be me versus the algorithm, and today I have decided that I am winning.”
Here's what the NY Times had to say: What Is Group 7 on TikTok? Sophia James Explains Her Exclusive Club. - The New York Times
What “Group 7” came to mean online:
The seventh video went viral (millions of views) and TikTok users began declaring themselves part of “Group 7” if their “For You” page had “shown them” that video first.
It became a kind of in-joke/meme about exclusivity: “You’re either in Group 7 or you’re no one,” as one influencer put it.
Many brands, influencers, and even sports teams referenced “Group 7” as a badge of being part of “the elite group” or “cool people.”
Sophia’s own commentary:
She clarified that all the groups (1–7) were part of the experiment and that there weren’t really exclusive groups beyond Group 7; the grouping was arbitrary.
She called it “a little science experiment” (her words) and said the reason was to get her song heard, test algorithms.
What “Group 7” came to mean online:
The seventh video went viral (millions of views) and TikTok users began declaring themselves part of “Group 7” if their “For You” page had “shown them” that video first.
It became a kind of in-joke/meme about exclusivity: “You’re either in Group 7 or you’re no one,” as one influencer put it.
Many brands, influencers, and even sports teams referenced “Group 7” as a badge of being part of “the elite group” or “cool people.”
Sophia’s own commentary:
She clarified that all the groups (1–7) were part of the experiment and that there weren’t really exclusive groups beyond Group 7; the grouping was arbitrary.
She called it “a little science experiment” (her words) and said the reason was to get her song heard, test algorithms.
