RISING UP FROM THE ASHES….
NewRuleFX has been an industry leader in special effects fabrication since 1991, creating work for clients including Netflix, Disney, Marvel, and MrBeast. The company's products have appeared in acclaimed film, television, live entertainment, and music productions, including Captain America: Brave New World, Only Murders in the Building, Everybody's Live with John Mulaney, The Bear, MJ The Musical, Conan Must Go (Conan O'Brien), Snoop Dogg & Wiz Khalifa's High School Reunion Tour, Game of Thrones, and hundreds of other high-profile projects.
On November 13, 2025, NewRuleFX's workshop was devastated by a major fire that destroyed much of its facility, equipment, materials, and an extensive collection of custom molds built over decades. While no one was injured, the loss was catastrophic.
Today, NewRuleFX is writing its next chapter. The company has relocated to a new facility and, even while rebuilding its workshop, continues to deliver large-scale projects for clients. It's a testament to the resilience, creativity, and determination that have defined NewRuleFX for more than three decades.
https://www.newrulefx.com/
More about Ryan Johnson / President, Founder, & Head Fabricator
For more than three decades, Ryan Johnson has been turning impossible ideas into practical reality.
As the Founder and President of NewRuleFX, Johnson leads one of Hollywood’s premier practical effects fabrication studios, creating screen-ready props and special effects for film, television, streaming productions, live entertainment, haunted attractions, and immersive experiences. His work spans everything from breakaway glass and stunt-safe weapons to hero props, creature effects, custom fabrication, and specialty casting, - always with an emphasis on realism, safety, and craftsmanship.
Johnson’s career began behind the camera as a producer, director, and cinematographer, where he developed an instinct for visual storytelling that continues to shape every project his shop produces. Rather than simply building props, Johnson approaches every fabrication as part of the story itself—understanding how an object must look under studio lighting, perform in
the hands of an actor, survive the demands of production, and ultimately convince an audience that what they’re seeing is real.
Known throughout the industry for taking on projects that others consider impossible, Johnson has earned a reputation for engineering practical solutions to extraordinary creative challenges. Whether reproducing historic artifacts, developing stunt-safe versions of dangerous objects, or inventing entirely new fabrication techniques, his team is frequently called upon when productions need results that cannot be purchased off the shelf.
Under Johnson’s leadership, NewRuleFX has grown into a trusted resource for production designers, art directors, prop masters, special effects coordinators, museums, military trainers, themed entertainment companies, and independent creators around the world. The company’s extensive catalog of production-ready props is complemented by a custom fabrication department capable of developing one-of-a-kind solutions under demanding schedules and tight production deadlines.
Beyond fabrication, Johnson is a lifelong maker and innovator. He continually explores emerging technologies, including advanced molding and casting systems, CNC machining, laser fabrication, additive manufacturing, and digital design, to expand the possibilities of practical effects while preserving the craftsmanship that has defined Hollywood for generations.
Johnson believes the best practical effects are the ones audiences never notice. When a prop disappears into the story, an actor performs with confidence, and a director captures the perfect shot without relying on visual effects, the craftsmanship has done its job.
Today, Ryan continues to push the boundaries of practical effects through NewRuleFX, combining old-school artistry with modern manufacturing to help filmmakers and creators bring extraordinary worlds to life, one prop at a time.
