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With a successful career in advertising that has spanned over 25 years, Ed Victor has taken his writing, producing and directing experience to the “other side of the studio glass”, to develop and establish his very own national and international voice-over success!
As his marketing underscores, Victor is considered one of the “Big Guns” in the voiceover
industry. Voicing countless commercials, promos, narrations, video games and movie trailers, for a roster of national and international clients that read like an A to Z list of the Fortune 500.
Fresh out of high school and following his dream, Victor got his start in 1979, working the graveyard shift at a small market radio station in Ohio, for $96 a week. “If we had a strong wind that night, you might be able to hear the station across the street,” said Victor. “On the up-side, small market radio is argument for continuing on with higher education!”
After graduating from Wayne State University, Detroit, in 1981, with a Broadcast Journalism Degree, Victor went on to secure a production job at a Detroit television station. His real ambition was to land in front of the camera by initially working behind it. Yet, after station budget cuts, his aspirations of on-camera fame were soon dashed.
Desperate for a job, he wound up filling in for a vacationing copywriter at a small
suburban Detroit advertising agency. Seeing that Victor had writing, directing and voice
over skills, the “vacationing writer’s” vacation was extended to permanent, and Victor
took over as agency copywriter.
For the next several years, and like all burgeoning “Creatives”, Victor moved from ad
agency to ad agency, climbing the ranks to Creative Director status. He led creative
teams at J. Walter Thompson, Young and Rubicam and McCann Erickson. Finally
creating his own full service ad shop with a handful of clients and a solid, if not booming
Over the next 14 years, Victor Associates Advertising topped $25 million in billings and touted national and international clients. And during that time, Victor cast himself in hundreds if not thousands of radio and television commercials for his own clients. An Emmy for a television show he created and shelves of countless creative awards later; including 45 Telly Awards, 10 Silver Microphones, 6 Addy Awards, Mercury Awards and several others, Victor finally gave up the frenetic world of Advertising to return to his original love of working behind the microphone.
the country and around the world, Victor can be heard on commercials for: Audi, AARP,
American Airlines, Buick, Bosch, Coors Beer, Credit Suisse Banks, DreamWorks
Pictures, Ford, Lego Toys, Michelin, Nokia, Panasonic, Sports Authority, Sony Games,
Verizon, V-tech and many others. He has also been the voice of the Southeast Michigan
Ford Dealers for the past 18 years!
Beyond his busy voice career, Victor is a well-known advocate of the voice over community and maintains the widely popular Working Voice Actors Group on Linkedin, now boasting 3500 members. He is working on his book Straight Shootin’ with the Big Gun - Honest Answers to the Voice Business, and he continues producing his popular and in demand weekly Webisode series, “Straight Shootin’ with the Big Gun, sponsored by Auralex Acoustics. The series has a huge viral following and can be found on Itunes, Facebook, Vimeo and Youtube. He blogs about the voice over industry daily and oversees his hat company Voiceworkhats.com
Victor currently resides and works from a state-of-the-art home recording studio in W.
Palm Beach, Florida.
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