Laura Whitmore, founder of Mad Sun Marketing and The Women’s International Music Network, joined me Monday at 9:00am!

Special thanks to Laura B. Whitmore for calling in to today's show. If you missed Laura, catch our conversation here!


 Laura B. Whitmore is a graduate of Hofstra University with a B.S. in Music Merchandising and an M.B.A. in Marketing. As the marketing manager for Korg USA for 20 years, she was instrumental in marketing, PR and artist relations for the Korg, Marshall, and VOX brands. She was also editor of Korg’s ProView Magazine. Prior to that, she worked in the Direct Marketing department of CBS Records.

In 2008 Whitmore left Korg USA and founded Mad Sun Marketing, a boutique agency that specializes in marketing, PR, artist relations, event production, graphic design, and more for music and audio companies. Past and current clients of Mad Sun include 65amps, Academic Superstore, Acoustic Amplification, Agile Partners, Colby Amplifiers, Dean Markley USA, Korg, KVRaudio, Muse Research, NewBay Media, Notion Music, SIR Entertainment Services, SIR Stage37, SoundTree, Sterling Audio, and more.
A singer-songwriter herself, Whitmore is the editor of Guitar World’s AcousticNation.com and the creator of the GuitarWorld.com featured blog series, Guitar Girl’d. Whitmore has hosted and moderated several workshops and panels at events such as NAMM and SXSW on the topics of marketing, PR, apps and music making, songwriting, and more. She was the co-host of a new open mic series as part of the West Coast Songwriters Association in her town of Lafayette, CA, but recently moved to Needham, MA.
Whitmore organized the first annual Women’s Music Summit in 2012, which took place in Upstate New York. This was followed by the 2013 Women’s Music Summit, which took place at Musicians Institute in Hollywood, CA. She has plans to organize the next summit in Summer of 2015.

January 23, 2015 | 6:00PM – 8:30PM
at The NAMM Show
Anaheim Hilton Hotel Pacific Ballroom – Anaheim, CA

Gearing up for its third consecutive year, the She Rocks Awards pays tribute to women who display leadership and stand out within the music industry, and has become a standard at the NAMM Show. Previous award recipients include female industry leaders Sheila E, Orianthi, Dinah Gretsch, Janie L. Hendrix, Mary Peavey and more. Click here to view all previous She Rocks Award winners.
With featured performances, hors d’oeuvres and beverages, giveaways, a silent auction, networking opportunities and more, the She Rocks Awards brings together industry professionals, music icons, artists, fans and media to celebrate women in music. This year, the event will be co-hosted by platinum-selling guitar phenomenon Orianthi. And yes, men are welcome too!

Check out this recap of last year’s event:

Click here to view press coverage and here to find out more about last year’s event.

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A portion of proceeds will benefit the Girls Rock Camp Alliance,
empowering girls through music education.