Joining Janeane on Wednesday 10/28 at 9:30am - Director Rachel Klein talks about her film, Saving 4 Seconds, a powerful, deeply human documentary about suicide prevention, the fight to save lives, and what can happen when grief becomes a catalyst for change.

 

October 29, 2026 - November 5, 2026

Directed by Rachel Klein Produced by Paolo Cosulich-Schwartz and Kimberly Austin Cinematography by Cliff Traiman Edited by Jefferey Elmont  On September 20, 2013, 18-year-old Kyle Gamboa searched on his computer to learn how to kill himself. At 11:30am that day, Kyle pulled his car over in the middle of the Golden Gate Bridge, hopped over the roadside railing, crossed the sidewalk, and leaped the 4 seconds to his death in the waters below. SAVING 4 SECONDS follows the path of Kyle's parents and their tireless advocacy to install a barrier on the Golden Gate Bridge. They chose this path to save other families the immense pain they had lived through. Partnering with employees of the Bridge, who encounter suicide and death daily, and suicide advocates from around the world, this 8th campaign aims to change the reputation of the most popular place to end your life on Earth. In partnership with the Golden Gate Bridge, we show never-before-seen bridge CCTV camera footage of employees saving the lives of strangers at their lowest point. These people save upwards of 245 people per year from suicide and never take a bow. They just get back to work. Painters, ironworkers, and staff are constantly hearing people in distress on the radio. They volunteer to help go over the rail to save strangers. They train to protect themselves when helping others and are always on the lookout for someone in distress. Full of politics, harrowing moments, and a new respect for these heroes, this story will hopefully be the close of this dark chapter in the Bridge's history. RT: 89 Minutes TRAILER Screening Information: Documentary Feature Saturday, October 31, 2026 @ 8:45pm St. David's Church — Bethel Hall 301 E 8th St., Austin, TX 79701 Thursday, November 5, 2026 @ 4:30pm Galaxy Theaters Austin 6700 Middle Fiskville Rd., Austin, TX 78752

Coming up 10/28 at 9am - Historian Rachel Greenfield talks about the real-life trailblazer behind one of America's most recognizable brands. Rose Knox: How One Woman Mixed Kitchen and Boardroom to Remold an American Business by Rachel Greenfield

In ROSE KNOX: How One Woman Mixed Kitchen and Boardroom to Remold an American Business (Cornell University Press, October 15), Rachel Greenfield draws on thousands of previously unseen family papers to tell the definitive story of this extraordinary entrepreneur, whose achievements have been largely erased from history. Rachel is a terrific guest—her book offers a fascinating look at the intersection of entrepreneurship, family, food culture, and the barriers women faced in corporate America.

“Greenfield has succeeded in gathering a compendium of research and explaining the intertwining threads of  women's history when suffrage was still illusive, when home economics was emerging from Victorian traditions,  when business was being done midst cigar smoke in wood paneled offices, and widows were expected to remain in  mourning.” —Lynne Belluscio, Former Director, Jell-O Gallery Museum    

“Rose Knox is an entertaining and instructive read, recipes included! It is the story of not only one remarkable  woman but of many, forgotten figures who forged adistinctive blend of domesticity and business acumen. Their  stories are worth remembering.”  —Anne-Marie Slaughter, CEO of New America and author of Unfinished Business 

ABOUT
After her husband’s death in 1908, Rose Knox quietly assumed control of the family company at a time when women were not  expected to run major businesses. By 1914, she had crafted a public persona that blended traditional domestic ideals with traits  then associated with male business leadership. During this time, Knox spoke out for women’s business abilities and pioneered  marketing techniques that feel strikingly modern today: influencer-style partnerships with doctors and home economists,  recipe-driven advertising campaigns, targeted direct mail and branding centered around her own trusted image.

 Through Knox  Gelatine cookbooks, recipe pamphlets, women’s clubs and radio interviews, Knox encouraged American housewives to create  elegant dishes that were “easy on the pocketbook” while still worthy of celebration—many still familiar today, even as gelatine  itself has come to seem nostalgically retro. Mrs. Knox’s ability to connect personally with consumers—while emphasizing the  product’s health benefits, versatility, and affordability—helped transform Knox Gelatine into the leading unflavored gelatine  brand in the United States, increasing company revenues eightfold and building a million-dollar enterprise. 

Like many public figures, Rose Knox’s success came with deep private hardship. Drawing on intimate letters, scrapbooks, and  family ephemera, Greenfield explores Knox’s personal struggles, including the poverty of her late teens, the instability of her  childhood, and painful conflicts involving her son and grandson. With measured nuance, Greenfield looks beyond Knox’s  polished public image to reveal the emotional toll of maintaining the appearance of a woman who seemed able to “do it all.” In  doing so, the biography speaks to current conversations about women’s work, influencer culture, “tradwife” aesthetics,  branding, and the enduring expectation that women seamlessly balance home, family, and professional ambition. 

Interweaving vintage Knox recipes—from Perfection Salad to Strawberry Bavarian Cream—with business history and family  drama, Greenfield brings to life a forgotten chapter of American food and women’s history. After nearly forty years leading  Knox Gelatine, Rose Knox relinquished control of the company to her son in 1947 at age ninety. When she died three years  later, her passing received only brief obituary notices, and within a few years her name had largely faded from public memory.  

For the first time, ROSE KNOX by Rachel Greenfield restores this extraordinary woman to her rightful place in American history. 

Rachel Greenfield is dedicated to recovering the stories of overlooked early twentieth-century businesswomen whose  achievements helped pave the way for later generations of women in business. Greenfield graduated from Vassar College and  earned her MBA from Harvard Business School. Her work as a historian follows a forty-year career as a publishing and digital  business executive, including roles as an e-book entrepreneur, consultant, and head of the Publishing Division at Martha  Stewart Living Omnimedia. She lives in the Hudson Valley in New York State, not far from Rose Knox's home. 

Praise for Rachel Greenfield and Rose Knox 

“Rachel Greenfield reintroduces us to Rose Knox, a woman who Americans once knew and yet has been lost in  modern memory. Few women today appreciate her deft negotiation of formerly masculine terrain to blaze pathways  to civic leadership (even without the vote), financial independence, professional stature, popular resonance, and  entrepreneurial success.” —Julie Des Jardins, author of Lillian Gilbreth 

“Knox Gelatine has long been a household staple, but few people know the remarkable woman who ran the  company from 1908 to 1947: Rose Knox. Rachel Greenfield's account of Knox's life details how she managed  business and family life in the age before feminism. Fascinating and inspiring.” 

—Ken Albala, author of The Great Gelatin Revival 

“Greenfield has a great eye for detail and is attendant to what would have mattered to Rose Knox herself—her hats  as well as her values. Greenfield helps readers understand Knox's achievements and challenges according to the  constraints and expectations of her time. In turn this helps us to understand how much and also how little has  changed since her time.” —Megan Elias, author of Food on the Page 

“We often say there aren't enough women role models in business. But there are. There were. Rose Knox built a  national company, raised a family, and inspired millions—and then history forgot her. This book is a reclamation. A  reminder that we don't have to start over. We just have to remember.” 

—Whitney Johnson, Thinkers50 and Inc. Magazine Top Management Thinker  

“Rachel Greenfield's experience as a Harvard MBA and corporate executive shines through as she resurrects this  fascinating, important story of pioneering American entrepreneur Rose Knox.” 

—A'Lelia Bundles, author of Joy Goddess and On Her Own Ground  

  

“Greenfield has put her Harvard MBA and business experience to work in recovering the dramatic history of Rose  Knox, who transformed her late husband's regional gelatine business into a national industry. Greenfield  differentiates Rose Knox by her uncanny strategic capability to use her personality, motherhood, and homemaking  skills to market gelatine in a way that appealed to scores of women homemakers. Greenfield's history demonstrates  how, why, and when some businesses can operate both as springboards to autonomy and conservators of  traditional values.” —Mary Yeager, Professor Emerita, University of California, Los Angeles