On Monday, January 23, 2012 Ford Classic super model and makeup artist Cindy Joseph joined host Janeane Bernstein on "Get the Funk Out!" You can hear the entire show here.
Ford Classic super model and makeup artist Cindy Joseph is the founder and CEO of BOOM! By Cindy Joseph, a new and exciting concept in makeup that promotes natural, radiant, and ageless beauty.
Growing up in the San Francisco Bay area, Cindy’s father was a salesman, and her mother was a self-taught architect -- an independent woman who encouraged Cindy to go for what she wanted, no matter what.
As a high school student, Cindy spent hours poring over beauty and fashion magazines, practicing new techniques and beauty products on herself and her friends. Makeup was her passion. Then, during the 1960s, Cindy experienced a dramatic shift of perception, influenced by emerging ideas in the San Francisco Bay area. She opposed society’s growing emphasis on superficial beauty, and the self-esteem issues that ensued.
Cindy weighed her own desire to look her best against her opposition to the idea that a woman needed to “put on her face” to be beautiful. She soon realized that she would have a greater influence on how beauty was defined if she was “in the game.” Using the skills and talents she developed while working with local photographers, Cindy began a career as a makeup artist for fashion and beauty in the late 70s.
Cindy's natural makeup style went on to influence the face of beauty for the next 25 years. Her talent of using makeup to emphasize and bring forward a woman’s character, personality and natural beauty, rather than masking or changing it, proved invaluable. She worked for the Esprit de Corps ad campaigns with Oliviero Toscani, and traveled to Paris to work with European magazines and advertising clients. Cindy arrived in New York at the top of the industry, working with fashion and beauty photographers making up the super models and celebrities of the time.
At the age of 49, Cindy was approached on the street by a casting agent to model for the Dolce and Gabbana campaign photographed by Steven Meisel. The project ignited a modeling career with Ford Models Inc., which continues to flourish today. Now, Cindy is traveling the world working in front of the camera for many of the same clients and magazines she had during her career as make-up artist.
Culling together her passion for makeup, her refreshing perspective on beauty, decades of hands-on research in cosmetics, and expertise in front of and behind the camera, Cindy is thrilled to continue promoting ageless, believable beauty with the launch of BOOM! By Cindy Joseph.
Cindy also writes a monthly blog, "Just Cindy", for Experience Life Magazine, as well as a regular column for the magazine’s print issue. She brings a new voice to the magazine, with a fresh and provocative perspective.
For more information, visit www.BoomByCindyJoseph.com
Press Contact: Susan Stockman | SHP | 212-529-1598 | Susan@SHPNY.com
This is so overdue!!!!!!
ReplyDeleteAbsolutely love Cindy's message.
Before Yes we can
there is
YES WE ARE!!!!!
Did you listen to the show LIVE? If not, you can hear Cindy's complete interview on the link above! Thanks for your comment! : ) She is GREAT!
DeleteBoom is exactly what I was trying to find ... so glad Cindy developed a simply way to enhance our natural beauty without all that make-up plaster and powder! I stopped wearing make-up completely because of how it exaggerated my age! Instead, I would use a few drops of a natural oil and my tube of lipstick with mascara if I needed to brighten up my face for a social function. When I saw Cindy's Boom sticks I knew I had found my "make-up". Now, my Boom sticks go wherever I go. Simple: moisture, color, and a little glimmer is all us beautiful well seasoned women need. And I don't have to use my cooking oil and lip stick as my make-up anymore!
ReplyDeleteThank You Cindy and may you be prosperous and always have an abundance of Joy in you life.
Maryanne Mesplé
Berthoud, CO
Just to clarify .. I would not wear any make-up at all unless my husband took me somewhere special ... now I can have a glow whilst I just kick around! and when I ran out of my expensive organic oils I would use my olive oil from the kitchen as my moisturizer! Now,I just pull out my Boom stick and a few dabs here and there and I am all moisturized!
ReplyDeleteMaryanne Mesplé ... again :-)
Thanks for your great comments Maryanne! Did you listen to the show LIVE? If not, you can hear Cindy's complete interview on the link above! Thanks for your comment! : ) She is such an inspiring woman!
DeleteHad to listen after the live show and glad that I did come back and listen. I can tell you that I am definitely in Cindy's "club"! She is very insightful and I love her passion for us women being in love with and accepting of who we are. I myself, have teetered and tottered with letting my age accent who I am in the moment of now and not cover up who I am. I have chosen to (as I said), be in the club of Beautiful Crones and let my gray hair show as it will and my wrinkles tell my story :-)
ReplyDeleteAnd as Cindy says, yes, make-up can be fun even for us savvy older women, also it makes sense to have a product that enhances one's natural, mature beauty.
I just want to say once again, that I am thrilled that Cindy has stepped up to the plate for mature women and I am thrilled that she has found yet another venue to focus on! She is amazing :-)
And thank you, for bringing her to the airwaves so that her voice can be heard to support other women be more accepting of themselves ... beyond those childbearing years .. which when I heard her say that it was like YES that is so true!!! Gesh, we don't stop being beautiful nor do we stop caring for ourselves just because we are no longer replicating!
And also, once again, I love the Boom Sticks! And, I so believe that this product is great for young girls so that they can see their own natural beauty shine through. Yes "you are great the way you are"!!
Big Hugs,
Maryanne Mesplé
Berthoud, CO