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ABOUT JASON JORDAN
Your FireStory is My Passion!
When it comes to business, I live for a moment. It is a special moment in any interaction I have with a new client. We are rolling along. I am asking questions. Then...
I find the FireStory. I can see it in my client's face. They lean forward, and their cheeks turn red. Their entire demeanor becomes animated. The client radiates commitment, passion, excitement, and dedication rolled up into a fiery ball! We have arrived!!
In nearly 20 years of work in Field Sales, Product Marketing, and Business Development in a variety of industries, I can tell you that these moments were few and far between. We were almost exclusively involved in things like features, advantages, benefits, vision statements, mission statements, TPS reports, core values, and especially financial reports. These didn't inspire much passion, but they did come in handy when I was having trouble falling asleep some nights...
I completed my MBA in 2004 at Texas A&M, with a focus in Entrepreneurship. I found competing in case competitions (before the rise of "Shark Tank") to be especially exciting! I remember noticing, at the time, that the teams that usually won were expert storytellers, and always had a compelling narrative for the inspiration for their business idea. I would watch as their stories connected with the judges, and their faces would crack into beaming smiles. That was when I first realized how storytelling could impact business.
In 2009, I launched my dream career as a professional speaker and coach, primarily focused on the interaction of the Generations (Baby Boomers, Generation X, and Millennials). I developed programs on Intergenerational Sales Tactics, Leadership Development, and Communications, which were delivered at corporations and events around the country. Giving people tools to help them connect with others outside their generation was immensely satisfying, but the more business leaders, entrepreneurs, and influencers I worked with, the more I pushed them toward sharing their story.
This inevitably led me to the stories that matter most: The FireStories!
I am committed, for the rest of my career, to helping people discover and share their FireStories. In a world that is overrun with information and people trying to be heard, what we truly need is UNDERSTANDING. We don't need to know what you do or how you do it. We need to know your WHY. Your FireStory provides your WHY.