Janie Hoffman, CEO and Founder Of Mamma Chia joined me Monday at 9:30am pst to talk about the up-coming Natural Products Expo West, her latest book, her amazing company Mamma Chia and more!
If you missed our conversation,
listen here!
It started on a small organic farm in rural San Diego, where Mamma Chia (www.mammachia.com) founder and CEO, Janie Hoffman, in her quest to find an ideal diet for her own health, fell in love with the magic of chia. Janie quickly discovered this amazing little seed was providing a powerful vitality boost and was instrumental in addressing some challenging health issues related to longstanding autoimmune disorders.
Janie believes that there are several components to a healthy and joy-filled life and no one thing holds all the answers, but there is no doubt that once she incorporated chia into her daily diet there was a very noticeable increase in her vitality, energy and strength.
Janie became so enchanted with these little seeds that she was literally adding them to everything in her kitchen and giving away chia treats to everyone she knew or crossed paths with, but it was her chia beverages that became the biggest hit with her friends and family.
In the summer of 2009, fueled by her passion for chia and her commitment to be of service to humanity and the planet, Janie founded Mamma Chia — the award-winning, organic, chia-based food and beverage company, and the creator of the first-to-market chia seed beverage.
Prior to starting Mamma Chia, Janie taught meditation and consciousness studies in North America and Asia and currently works to promote conscious business practices and healthy lifestyles. Named 2013 Best Retail Brand by Nutritional Outlook, Mamma Chia is a Certified B Corporation, a member of 1% for the Planet and a founding member of the Slow Money Alliance. Mamma Chia donates one percent of gross sales to support farmers, community groups and organizations that build healthy local food systems.
In April 2014, Janie will release her first book Chia Vitality (Crown/Random House) – a 30-day plan to better health, greater vibrancy, and a more meaningful and purposeful life. The book harnesses the power of chia to boost stamina, lose weight, prevent disease and become healthier.
In addition to her love of chia, Janie and her husband, Lance, enjoy growing Hass avocados and pineapple guavas on their small farm with their two kitties, Spanky and Sparky, and their sweet dog, Yogi.
Janie believes that there are several components to a healthy and joy-filled life and no one thing holds all the answers, but there is no doubt that once she incorporated chia into her daily diet there was a very noticeable increase in her vitality, energy and strength.
Janie became so enchanted with these little seeds that she was literally adding them to everything in her kitchen and giving away chia treats to everyone she knew or crossed paths with, but it was her chia beverages that became the biggest hit with her friends and family.
In the summer of 2009, fueled by her passion for chia and her commitment to be of service to humanity and the planet, Janie founded Mamma Chia — the award-winning, organic, chia-based food and beverage company, and the creator of the first-to-market chia seed beverage.
Prior to starting Mamma Chia, Janie taught meditation and consciousness studies in North America and Asia and currently works to promote conscious business practices and healthy lifestyles. Named 2013 Best Retail Brand by Nutritional Outlook, Mamma Chia is a Certified B Corporation, a member of 1% for the Planet and a founding member of the Slow Money Alliance. Mamma Chia donates one percent of gross sales to support farmers, community groups and organizations that build healthy local food systems.
In April 2014, Janie will release her first book Chia Vitality (Crown/Random House) – a 30-day plan to better health, greater vibrancy, and a more meaningful and purposeful life. The book harnesses the power of chia to boost stamina, lose weight, prevent disease and become healthier.
In addition to her love of chia, Janie and her husband, Lance, enjoy growing Hass avocados and pineapple guavas on their small farm with their two kitties, Spanky and Sparky, and their sweet dog, Yogi.
Here's a look at the National Product Expo West!
